Quick comm makes a dash for food deliveries

The instant delivery model that stormed grocery shopping is building up in India's food segment as well, as more startups aim to follow in the footsteps of Swiggy Bolt and Zepto Café. Bengaluru-based Swish, which promises 10-minute food deliveries recently raised $2 million from Silicon Valley venture capital firm Accel, with participation from Urban Company’s Abhiraj Bhal and Varun Khaitan and former Swiggy Instamart head Karthik Gurumurthy, among others. For Swiggy and Zomato, their quick commerce arms Instamart and Blinkit, respectively, are among the key focus areas, with both companies rapidly expanding dark stores and maintaining chunky cash reserves, indicating that 10-minute food delivery could be a natural opportunity. “I don’t see 10-minute food delivery as a great proposition at a respectable scale because some popular food items like pizza, burger, and biryani are not going to be delivered in 10 minutes. With India’s food delivery market expanding rapidly and expected to cross ₹2 lakh crore by 2030, consumers can expect an increasing number of companies swooping in to provide the convenience they crave.