2021 'Happy Chinese New Year' global festivity launched in Beijing
China DailyPoster of the opening concert at the global opening ceremony for the 2021 "Happy Chinese New Year" global festivities and cultural events. Hu Heping, Chinese minister of culture and tourism, Shen Haixiong, director of the China Media Group, delivered video speeches during the ceremony which unveiled the 2021 "Happy Chinese New Year" global festivities and cultural events. We hope to promote closer cultural and tourism ties between China and the world through such event as 'Happy Chinese New Year'," Hu said in his speech. The 2021 "Happy Chinese New Year" event will showcase folk customs and intangible cultural heritage activities rich in Spring Festival characteristics and reflecting Chinese culture through online platforms, so that global audiences can experience the Chinese Spring Festival culture without leaving their homes.