Ocado aims for supermarket sweep as online shopping star rises
The Telegraph‘It was frantic,” says Tim Steiner, the co-founder and chief executive of Ocado. It went from ‘oh look, there’s a lot of demand’ to ‘holy s---, what’s happening now?’.” As households locked down and flooded the Ocado website in March, tens of thousands of customers were left staring at a virtual queue with slim hopes of gaining entry, never mind booking a prized delivery slot. Ocado’s software was on the brink of collapse, behaving as if it was under siege from cyber criminals who bombard digital services with fake traffic to deny real customers access. The share of the overall online shopping has almost doubled in recent months from 7pc before the pandemic to 13pc in May, according to data firm Nielsen. Its share of the overall grocery market hit a record of 1.7pc last month, rival research house Kantar reported.