The Big Ten approves adding 2 iconic California brands: UCLA and USC
2 years, 5 months ago

The Big Ten approves adding 2 iconic California brands: UCLA and USC

NPR  

The Big Ten approves adding 2 iconic California brands: UCLA and USC Enlarge this image toggle caption Mark J. Terrill/AP Mark J. Terrill/AP In a surprising and seismic shift in college athletics, the Big Ten voted Thursday to add Southern California and UCLA as conference members beginning in 2024. Sponsor Message Big Ten Commissioner Kevin Warren said USC and UCLA, both members of the Pac-12 and its previous iterations for nearly a century, submitted applications for membership and the league's Council of Presidents and Chancellors voted unanimously to add the Los Angeles schools. "Ultimately, the Big Ten is the best home for USC and Trojan athletics as we move into the new world of collegiate sports," USC athletic director Mike Bohn said. Losing flagship schools like USC and UCLA is a major blow to the Pac-12, which has had a long and amicable relationship with the Big Ten best exemplified by its Rose Bowl partnership.

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