Wendy’s announces new Uber-style surge-pricing based on demand

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. “Wendy’s has always been about providing high-quality food at a great value, and customers can continue to expect that from our brand.” A day prior, the popular burger hub was reported to start a new business model with Uber-style price-surging as soon as next year, according to Fox News Digital. The outlet quoted a spokesperson from the fast food chain: “Beginning as early as 2025, we will begin testing a variety of enhanced features on these digital menu boards like dynamic pricing, different offerings in certain parts of the day, AI-enabled menu changes and suggestive selling based on factors such as weather.” Additionally, the insider noted that this model would be one of a “number of features” tested by Wendy’s. “In addition to evolving our loyalty program, we are leveraging technology even more with the rollout of digital menu boards in some US restaurants.” The move toward dynamic pricing will furthermore “allow Wendy’s to be competitive and flexible with pricing, motivate customers to visit and provide them with the food they love at a great value”. If people feel like they’re getting gouged, they’re not going to take kindly to this dynamic pricing strategy.” Per Fox News Digital, Wendy’s will spend $20m to put this new strategy into practice.