Amazon Has Been Using Your Voice Data To Push Ads: Report
Amazon smart speakers are not only useful for consumers, but for the company as well. According to a new study, Amazon has been using the voice data captured by Echo speakers to push personalised ads to your interface. The report titled “Your Echos are Heard: Tracking, Profiling, and Ad Targeting in the Amazon Smart Speaker Ecosystem, has been published by researchers from a host of Universities in the US. It mentions that Amazon has relied on the smart speaker, not only to track the voice data, but use that data to serve users with targeted ads through the same Echo device or on the web. After all, user privacy is a big issue for smart devices, and while the report says these smart speakers track less data compared to smart TVs and VR headsets, the benchmark is so low that Amazon can’t really claim to be a privacy advocate.
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