OTT platforms no longer keen on exclusive content, turn to sharing rights
6 months, 2 weeks ago

OTT platforms no longer keen on exclusive content, turn to sharing rights

Live Mint  

Video streaming platforms are no longer insistent on keeping original content entirely exclusive and are syndicating it to rival players in some form or the other. “It takes time and investment to create new content and we’re increasingly seeing that our Hindi dubbed business is big,” Soumya Mukherjee, chief operating officer of Bengali streaming service hoichoi, said. While the platform’s original Bengali programming remains its bread and butter, Mukherjee said it is a good idea to explore dubbed versions of this content on other services that give consumers easy access to the company’s huge library. Sharing their originals with other OTT platforms helps the original IP provider to ensure his content reaches a larger audience, agreed Rajat Agrawal, director of Ultra Media & Entertainment Group that operates Marathi language OTT platform Ultra Jhakaas.

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History of this topic

Viewers spoilt for choice as hit franchises transcend platforms
1 month, 1 week ago

Viewers spoilt for choice as hit franchises transcend platforms

Live Mint  

Hit franchises having released initially as either theatrical films or OTT platform shows are no longer restricted to the medium they first arrived on. Streaming platforms provide the chance to delve deeper into characters' motivations and backstories, creating a more immersive connection with the audience," said Manish Menghani, director, content licensing, Prime Video, India. "Adapting successful OTT series into films …

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges
1 month, 2 weeks ago

Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges

Live Mint  

The most popular Indian OTT originals such as Panchayat and The Family Man clocked in viewership of 30-40 million, or just about one-third of the country’s overall paid streaming universe, which experts said was a “fairly decent trend." “While popular shows like The Family Man and Panchayat have captured the imagination of a significant audience, the diversity of content on …

Content Creators Are Pre-Packaging Shows and Films to Save Time and Money
1 month, 2 weeks ago

Content Creators Are Pre-Packaging Shows and Films to Save Time and Money

Live Mint  

Content creators are increasingly refining their pitches by pre-packaging projects to save time and money. This approach involves bundling key talent and assets early on, strengthening the pitch and enabling platforms to make informed decisions more efficiently. Pre-packaging allows for a clearer understanding of the project's scale, vision, and marketability, reducing the back-and-forth process after a greenlight. This strategy is …

Rishab Shetty says OTT platforms don't buy Kannada content: Forced to put our content on YouTube
4 months, 1 week ago

Rishab Shetty says OTT platforms don't buy Kannada content: Forced to put our content on YouTube

Hindustan Times  

Actor-director Rishab Shetty, who won the Best Actor Award at the 70th National Film Awards, on Friday said that he will not make ‘festival type’ films anymore because major OTT platforms don't usually buy Kannada content for streaming. ‘We are forced to put content on YouTube channels’ Rishab Shetty said that he is not likely to make 'festival type' films …

Is Global OTT Content on Decline with Rise of Regional Content
1 year, 3 months ago

Is Global OTT Content on Decline with Rise of Regional Content

Deccan Chronicle  

With the evolution of consumer behaviour during pandemic experimentation with genres and regional content began, breaking down the traditional barriers of language. The rise of regional content doesn't necessarily spell the decline of global OTT content. Also, Indian regional content has certain cultural relevance, as it showcases stories, cultures, and languages that global content may overlook or underrepresented. In fact, …

The superpower of OTT platforms - The Hindu
1 year, 3 months ago

The superpower of OTT platforms - The Hindu

The Hindu  

On August 8, Education Minister Dharmendra Pradhan launched the ‘State of Elementary Education in Rural India’ report which shows that schoolchildren spend most of their screen time playing games, watching movies or listening to songs. Chart 3 | The chart shows the availability of SLS on Indian language content across OTT platforms. Of the original Indian language content produced by …

OTT apps vie for premium English content viewers
1 year, 6 months ago

OTT apps vie for premium English content viewers

Live Mint  

With JioCinema forging content deals with Warner, HBO and NBCUniversal, media and entertainment industry experts say the competition has turned intense for premium, English language content offerings in India. In a recent interview, Gaurav Banerjee, head-content, Disney+ Hotstar and HSM, entertainment network, Disney Star said international content, from the house of Marvel, Disney, Pixar, National Geographic and Twentieth Century Studios …

Despite court stay, OTT platforms face pressure on content
1 year, 7 months ago

Despite court stay, OTT platforms face pressure on content

The Hindu  

OTT streaming services like Netflix and Amazon Prime Video are facing pressure to comply with the Information Technology Rules, 2021, and exercise further restraint in streaming mature content. Sikri, chairperson of the Digital Publisher Content Grievances Council ’s Grievance Redressal Board, said in an advisory to streaming platforms on April 10. ‘Respect Indian sensibilities’ I&B Minister Anurag Thakur recently warned …

Evolution Of IP Laws In OTT Platforms In India
2 years, 4 months ago

Evolution Of IP Laws In OTT Platforms In India

Live Law  

The Indian Entertainment Industry " The Indian media and entertainment industry is one of the fastest growing media industries in the world and is projected to reach USD 100 billion by 2030." With theatres being shut due to Covid 19 led Lockdown, OTT platforms like Amazon Prime, Netflix, Hotstar and many others saw a stark rise of 30% in the …

India among top countries for viewership on OTT apps
2 years, 11 months ago

India among top countries for viewership on OTT apps

Deccan Chronicle  

Increased popularity of over-the-top entertainment is threatening the current dominance of conventional television in India, with the introduction and expanding popularity of many digital platforms providing freedom to the world's second-most populous country. ● With the introduction of low-cost high-speed internet from service providers such as Reliance Jio As cellphones made their way into more remote areas of the nation, …

Highs and lows of OTT: Celebs weigh in!
3 years, 7 months ago

Highs and lows of OTT: Celebs weigh in!

Hindustan Times  

Last year, India’s over-the-top streaming platforms were one of the fastest growing markets. It’s exciting.” Delhi Crime’s Rasika Dugal, too, agrees that “there’s room for everyone”, and that’s what she likes about the current phase of the OTT space. Thank God for OTT, as it provided entertainment and helped us all in a big way,” says the Aarya actor, adding, …

No More Tandav: Indian OTT Audience is Mature. The New Guidelines Reflect That
3 years, 9 months ago

No More Tandav: Indian OTT Audience is Mature. The New Guidelines Reflect That

News 18  

On February 25, the government announced the Information Technology Rules, which pertain to social media intermediaries as well as online news publishers and online curated content providers, popularly known as OTTs. However, if the same film with the same actors, crew and content were to release on an OTT platform, be it Netflix or Amazon Prime, it would release without …

I&B minister dispels myths around new rules in meeting with OTT players
3 years, 9 months ago

I&B minister dispels myths around new rules in meeting with OTT players

Live Mint  

New Delhi: The self-regulatory bodies formed by digital news publishers and over-the-top video streaming platforms will not have any member appointed by the government, the information & broadcasting ministry clarified on Thursday. The I&B minister Prakash Javadekar met representatives of OTT platforms and dispelled myths around the digital media guidelines notified last week. “Thus, it was decided that the government …

Experts divided over regulation of OTT content in India
3 years, 11 months ago

Experts divided over regulation of OTT content in India

India TV News  

As calls for regulating content showed on the over-the-top platforms grow stronger and with the government also reportedly examining regulations in foreign countries, experts have cautioned that pros and cons of such measures need to be evaluated properly before taking a decision. "When the content is anyway accessible via the internet directly, it makes little sense to impose any kind …

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