Big Issue calls for public help ahead of ‘unprecedented poverty crisis’
The IndependentGet the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The Big Issue is appealing for support from the public amid expectations of an increase in the number of vendors selling the magazine this winter. Founder Lord John Bird, and Big Issue ambassador, actor Daniel Mays, warned of an escalating “unprecedented poverty crisis” across the UK in the coming months. There are a number of ways the public can support vendors and the Big Issue: buying a magazine from a local vendor; purchasing a subscription; or making a financial contribution to the organisation. Daniel Mays said: “This Christmas vendors and the Big Issue need support more than ever.” Lord Bird said: “Sadly, we are witnessing the strain of making ends meet amongst our vendors, coupled with an influx of people at the sharp end of poverty, coming to us to sell the magazine as a vital source of income and to cover their basic winter needs.