9 months, 4 weeks ago

ESPN needs a LeBron James-sized reboot to its NBA Finals coverage

When ESPN chairman Jimmy Pitaro wanted to glam up “Monday Night Football,” he reached for the stars and Mickey Mouse’s wallet. Pitaro, a die-hard New York Yankees fan, channeled his inner George Steinbrenner by signing NFL TV’s white whale, Peyton Manning, and then luring Joe Buck and Troy Aikman over from Fox Sports. All this is to say, it is time for an ESPN NBA reboot because its finals coverage of the Boston Celtics against the Dallas Mavericks feels small. ESPN’s NBA Finals booth: JJ Redick, Doris Burke and Mike Breen.

New York Times

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