Netflix introduces ad-supported tier in 12 countries, minus India
2 years, 2 months ago

Netflix introduces ad-supported tier in 12 countries, minus India

The Hindu  

Streaming giant Netflix announced Thursday it is launching an ad-supported subscription tier from November, according to a company post. ‘Basic with Ads’ will be available to Netflix subscribers in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the U.S. India was not included in the initial list of countries, which will get the new tier. Viewers who subscribe to the ‘Basic with Ads’ plan can expect to see video quality up to 720p/HD, about four to five minutes of ads every hour, and a smaller selection of movies and shows which Netflix hopes to fix soon. “Basic with Ads also represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience,” said Netflix.

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History of this topic

Netflix says ad-supported plan now has 70 million monthly active users
1 month, 1 week ago

Netflix says ad-supported plan now has 70 million monthly active users

LA Times  

Baltimore Ravens quarterback Lamar Jackson in action during the first half of an NFL football game against the Tennessee Titans in 2020 in Baltimore. Netflix said Tuesday that it had reached 70 million monthly active users on its ad-supported plan, two years after launching its cheaper subscription tier that includes commercials. Netflix said it had sold out of the in-game …

Netflix Sees Biggest Drop In User Addition As Password Sharing Issues Take A Toll
5 months ago

Netflix Sees Biggest Drop In User Addition As Password Sharing Issues Take A Toll

News 18  

– Netflix likely added the fewest number of subscribers in five quarters during April-June as sharp gains following a crackdown on password sharing ebbed and viewer attention moved to summer sporting events including the Euro soccer tournament. Netflix's original shows such as the historical romance "Bridgerton" and the limited series "Baby Reindeer" – based on comedian Richard Gadd's experience with …

Netflix increases prices for ad-free streaming: All you need to know
5 months, 2 weeks ago

Netflix increases prices for ad-free streaming: All you need to know

India TV News  

Netflix, the popular OTT streaming giant, has delivered a surprise to its users by increasing prices for its ad-free content. Changes to ad-free plans Reports have surfaced that Netflix has discontinued its most affordable ad-free plan in certain regions, significantly impacting its pricing structure. This move follows the company's decision in 2023 to phase out its cheapest ad-free plan, priced …

Some Netflix users report price changes in their subscription plans
5 months, 3 weeks ago

Some Netflix users report price changes in their subscription plans

The Hindu  

Some Netflix users are reporting that they are being compelled by the platform to switch to other subscription models that are more expensive or those that include ads, as the platform winds down its basic ad-free plan, reported The Verge. Netflix’s basic ad-free subscription was priced at $11.99 per month for U.S.-based users. Subscribers’ others options include the more expensive …

Netflix fans upset over new adverts that cut characters off mid-sentence
5 months, 4 weeks ago

Netflix fans upset over new adverts that cut characters off mid-sentence

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Netflix subscribers are upset that …

Netflix hits 40 million users for ad-supported plan
7 months, 1 week ago

Netflix hits 40 million users for ad-supported plan

The Hindu  

Netflix said on Wednesday its ad-supported tier has reached 40 million global monthly active users, from 5 million a year earlier, a sign that its push to attract new users with the cheaper plan is paying off. Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for …

Netflix says its ad-supported plan now has 15 million monthly active users
1 year, 1 month ago

Netflix says its ad-supported plan now has 15 million monthly active users

LA Times  

Netflix says its ad-supported tier has increased to 15 million global monthly active users a year after the plan’s launch. Netflix on Wednesday said its ad-supported tier has increased to 15 million global monthly active users a year after the plan’s launch, triple the amount that the Los Gatos, Calif.-based streaming video giant disclosed in May. Monthly active users would …

Netflix’s password-sharing crackdown reels in subscribers as it raises prices for its premium plan
1 year, 2 months ago

Netflix’s password-sharing crackdown reels in subscribers as it raises prices for its premium plan

Associated Press  

SAN FRANCISCO — Netflix on Wednesday disclosed summertime subscriber gains that surpassed industry analysts’ projections, signaling the video streaming service’s crackdown on password sharing is converting former freeloaders into paying customers. The $15.50 per month price for Netflix’s most popular streaming option in the U.S. will remain unchanged, as will a $7 monthly plan that includes intermittent commercials. This year’s …

Disney+ follows Netflix, cracks down on account sharing outside households
1 year, 2 months ago

Disney+ follows Netflix, cracks down on account sharing outside households

India TV News  

Starting November 1st, Disney+ will be taking steps to prevent users in Canada from sharing their accounts with individuals outside of their households, following a similar move by Netflix earlier this year. Disney+ also hinted at the introduction of new fee options for users seeking to include individuals from outside their households on their accounts. In 2024, the platform plans …

Ad-free streaming: Amazon joins Netflix and Disney+ in offering ad-free experience
1 year, 3 months ago

Ad-free streaming: Amazon joins Netflix and Disney+ in offering ad-free experience

India TV News  

Amazon has disclosed its plans to introduce "limited Disney+ had previously announced its intentions to introduce an ad-supported service, while Netflix had launched a "basic with ads" streaming plan the previous year. Beginning early next year, Prime members in the UK, the US, Germany, and Canada will start encountering The company has assured its users that they can expect fewer …

Is Netflix bringing a cheaper, ad-supported tier to India? Here’s what CEO Greg Peters has to say
1 year, 8 months ago

Is Netflix bringing a cheaper, ad-supported tier to India? Here’s what CEO Greg Peters has to say

Firstpost  

Netflix appears to be considering launching ad-supported tier for the Indian market in coming months. While the company has not explicitly stated that it will introduce ad-supported plans in India, it has hinted in a letter to shareholders that we can expect to see such subscription plans in many markets because Netflix believes a low-price strategy attracts more customers and …

Netflix not showing its new ad-free plan to some users: Know-why
2 years ago

Netflix not showing its new ad-free plan to some users: Know-why

India TV News  

Netflix, a streaming giant is reportedly hiding its cheapest ad-free plan from some users when they try to subscribe to the platform. Netflix launched the "Basic with Ads" plan on November 3 at $6.99 per month, compared to between $9.99 and $19.99 per month for an ad-free subscription. According to 9to5Mac, among the four ad-free plan options, the new ad-free …

Here's What Netflix CEO Reed Hastings Said About Having Ads On The Platform
2 years ago

Here's What Netflix CEO Reed Hastings Said About Having Ads On The Platform

News 18  

Netflix Inc co-founder Reed Hastings said on Wednesday he was "wrong" to resist ads for his streaming service. Hastings said Hulu proved streaming services could support advertising, and offer consumers lower prices. Netflix has launched a new plan called “Basic with Ads” in 12 countries– Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. …

Netflix targets global TV ad market as next business to disrupt
2 years, 2 months ago

Netflix targets global TV ad market as next business to disrupt

The Hindu  

Netflix Inc. upended the global entertainment industry about a dozen years ago with a streaming video service that rendered network television programming schedules and movie screening times all but irrelevant. Netflix Co-Chief Executive Reed Hastings said that insight dawned on him after listening recently to former Disney CEO Bob Iger describe traditional TV as marching toward a precipice. Chief Financial …

Netflix gains 2.4 million subscribers, reversing losses
2 years, 2 months ago

Netflix gains 2.4 million subscribers, reversing losses

CBS News  

Netflix reversed its recent subscriber losses with a summertime gain that management is hoping to build upon with the upcoming launch of a cheaper version of the video streaming service that will include ads for the first time. The Los Gatos, California, company disclosed Tuesday that it picked up 2.4 million subscribers during the July-September period, a comeback from a …

Netflix price: Cost with ads, payment plans, shows and more
2 years, 2 months ago

Netflix price: Cost with ads, payment plans, shows and more

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Netflix is one of the most popular streaming services worldwide, providing thousands of …

Netflix set to launch its ad-supported tier on November 3, check pricing, ad frequency and other details
2 years, 2 months ago

Netflix set to launch its ad-supported tier on November 3, check pricing, ad frequency and other details

Firstpost  

Netflix will start with their ad-supported tier on November 3, starting with the US. Countries where prices of Netflix’s plans are higher, such as Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK will be getting the new Basic with Ads plan at a later date. The new “Basic with Ads” plan will cost $6.99 or roughly …

Netflix To Show Ads Now: Pay $6.99 And Watch 30-secs Ads To Save $3 Monthly
2 years, 2 months ago

Netflix To Show Ads Now: Pay $6.99 And Watch 30-secs Ads To Save $3 Monthly

News 18  

Netflix has been contemplating for quite some time as to whether they should start showing ads to earn more money. Netflix has launched a new plan called “Basic with Ads" in 12 countries– Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. The regular Netflix basic plan costs $9.99 per month that allows users …

Netflix sets $7 monthly price for its ad-supported service
2 years, 2 months ago

Netflix sets $7 monthly price for its ad-supported service

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ …

Netflix sets $7 monthly price for its ad-supported service
2 years, 2 months ago

Netflix sets $7 monthly price for its ad-supported service

Associated Press  

SAN RAMON, Calif. — Netflix next month will unveil the first version of its video streaming service with ads, giving cost-conscious viewers a chance to watch most of its shows at a steep discount in exchange for putting up with commercial interruptions. Netflix’s ad-supported option will also be rolling out in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, …

Netflix will roll out a cheaper plan with ads for $6.99 per month in November
2 years, 2 months ago

Netflix will roll out a cheaper plan with ads for $6.99 per month in November

NPR  

Netflix will roll out a cheaper plan with ads for $6.99 per month in November Enlarge this image toggle caption Chris Delmas/AFP via Getty Images Chris Delmas/AFP via Getty Images Netflix will introduce a lower-priced plan with ads in November after suffering a drop in subscribers and facing growing competition from other streaming providers. At $6.99 per month, the Basic …

Will people pay for a cheaper Netflix with ads?
2 years, 2 months ago

Will people pay for a cheaper Netflix with ads?

LA Times  

Welcome to the Wide Shot, a newsletter about the business of entertainment. “Virtually everyone we talk to in Hollywood, outside of Netflix employees, is taking great pleasure in Netflix’s stock price collapse over the past nine months, as well as Netflix’s loss of religion around advertising,” said a recent report by the New York-based research firm LightShed Partners. “Advertisers are …

Ads are coming to Netflix: How will this change the streaming industry?
2 years, 3 months ago

Ads are coming to Netflix: How will this change the streaming industry?

Firstpost  

The announcement to launch ad-supported subscriptions on Netflix followed its 2022 first-quarter earnings report, which saw a subscriber loss for the first time in over a decade Ads are coming to Netflix, perhaps even sooner than anticipated. Indeed, it was only in 2020 that Netflix CEO Reed Hastings ruled out advertising on the platform, saying “you know, advertising looks easy …

Here's How Much Netflix's Ad-Based Subscription Plan May Cost Upon Launch
2 years, 3 months ago

Here's How Much Netflix's Ad-Based Subscription Plan May Cost Upon Launch

News 18  

Netflix had last month announced a cheaper, ad-based subscription plan that the streaming giant is bringing in collaboration with Microsoft. This came soon after Netflix reported that highest loss in the number of subscribers ever, and now the prices of the new ad-based subscription plan have been rumoured. The base plan in India costs Rs 199, the standard plan is …

Netflix's ad-supported tier won't let users download content for offline viewing
2 years, 4 months ago

Netflix's ad-supported tier won't let users download content for offline viewing

Firstpost  

Netflix is planning to launch their ad-supported plan sometime in January 2023. Recent reports suggest that Netflix’s upcoming ad-supported tier might not include a popular feature. The streaming giant doesn’t plan to let subscribers download content for offline viewing on its ad-supported tier. The removal of the download feature from what will likely become Netflix’s cheapest plan was discovered by …

More details about Netflix's ad-supported subscription surface, and it doesn't look good
2 years, 4 months ago

More details about Netflix's ad-supported subscription surface, and it doesn't look good

India Today  

Netflix has been working on a new ad-supported tier for a while, and today, more information about this subscription is available. According to a developer, Steve Mose, the subscription, which would be called 'Netflix with ads', will not allow members to watch offline content, in other words, download shows and movies on apps. Netflix earlier clarified that the ad-supported subscription …

Netflix Update: Ad-supported plan likely to block offline viewing- Report
2 years, 4 months ago

Netflix Update: Ad-supported plan likely to block offline viewing- Report

India TV News  

Netflix is reportedly coming up with a new ad-supported tier which is unlikely to make the platform's offline viewing feature available to members on this low-end tier of the service. According to TechCrunch, this discovery surfaced when the developer-Steve Moser found code within the Netflix iPhone app that suggested the streamer will block users from downloading titles to their devices …

Disney tops Netflix in streaming subscribers, raises prices for ad-free options
2 years, 4 months ago

Disney tops Netflix in streaming subscribers, raises prices for ad-free options

The Hindu  

Walt Disney Co edged past Netflix Inc with a total of 221 million streaming subscribers at the end of the most recent quarter and announced it will launch a Disney+ option with advertising this December. Disney+ with ads will cost $7.99 per month, the same price the company now charges for the ad-free version, Disney said in a statement on …

Disney+ ad-free subscription cost to rise by 38% in December
2 years, 4 months ago

Disney+ ad-free subscription cost to rise by 38% in December

Associated Press  

Walt Disney Co. said Wednesday it is raising prices for streaming subscribers in the U.S. who want to watch Disney+ without ads, as more viewers switch to what CEO Bob Chapek described as the “best value in streaming.” The price increases are tied to a new tiered service Disney will launch in December for U.S. subscribers. Disney said it added …

Advertisers were locked out of Netflix for years. Now they have big plans
2 years, 5 months ago

Advertisers were locked out of Netflix for years. Now they have big plans

Live Mint  

Netflix Inc. hasn’t said much about the advertising-supported service it is developing. “They give me exactly what I want when I don’t know what I want to watch," said Shiv Singh, chief marketing officer of online-lending platform LendingTree Inc., of Netflix’s show-recommendation engine. “One of the things Netflix does really well is personalizing," said Dara Treseder, Peloton’s chief marketing officer. …

Netflix’s subscription with ads may bring cheer, but it’s not all doom and gloom
2 years, 5 months ago

Netflix’s subscription with ads may bring cheer, but it’s not all doom and gloom

Hindustan Times  

It had for long been expected. Earlier this week, Ted Sarandos who is Netflix’s Co-CEO and Chief Content Officer, said in an interview with French newspaper JDD there’s been an impact of inflation on household budgets, which has seen many cancel subscriptions. Netflix also exited the Russia earlier this year, after the country’s military invasion of Ukraine led to a …

Netflix to use Microsoft and their services for its ad-supported subscription tier
2 years, 5 months ago

Netflix to use Microsoft and their services for its ad-supported subscription tier

Firstpost  

Netflix is collaborating with Microsoft for its ad-supported subscriptions. Netflix announced on Wednesday that they will be partnering with Microsoft and using their services to help deliver the commercials in their cheaper, ad-supported version of its video streaming service. The alliance that was announced on Wednesday marks a major step toward Netflix’s first foray into advertising after steadfastly refusing to …

Netflix names Microsoft as partner for ad-supported subscription plan
2 years, 5 months ago

Netflix names Microsoft as partner for ad-supported subscription plan

The Hindu  

Netflix Inc said on Wednesday it has selected Microsoft Corp as technology and sales partner for its planned ad-supported subscription offering, as the streaming giant looks to plug slowing subscriber growth by rolling out a cheaper plan. Chief Operating Officer Greg Peters said in a blog post that Netflix chose Microsoft because of its ability to innovate, as well as …

Netflix and Microsoft collaborates to bring ad-support to the platform
2 years, 5 months ago

Netflix and Microsoft collaborates to bring ad-support to the platform

India TV News  

Netflix has announced its partnership with Microsoft to bring ads to the platform. Although the video streaming platform has given minor details related to the partnership, Netflix has stated that it will introduce a new plan on the basis of Ad-free Basic Standard Premium plans The new plans will enable the user to see the ads accordingly on the platform, …

Netflix in talks with Hollywood studios for new tier with ads
2 years, 5 months ago

Netflix in talks with Hollywood studios for new tier with ads

The Hindu  

Netflix Inc is looking to tweak its programming deals with Hollywood studios to enable the streaming pioneer's launch of an advertising-supported version of its service, the Wall Street Journal reported on Tuesday. The company has started talks with Warner Bros., Universal and Sony Pictures Television, the report said, citing people familiar with the matter. After losing subscribers for the first …

Netflix strikes deal with Microsoft to introduce advertising breaks
2 years, 5 months ago

Netflix strikes deal with Microsoft to introduce advertising breaks

The Telegraph  

Netflix has secured a deal with Microsoft to introduce advertising breaks for its streaming service as it scrambles to offset a fall in subscribers by offering a cheaper service for customers. The streaming giant has chosen Microsoft to be its global technology and sales partner and will provide ads through its platform, its chief operating officer Greg Peters said on …

Netflix partners with Microsoft on ad-supported subscriptions
2 years, 5 months ago

Netflix partners with Microsoft on ad-supported subscriptions

LA Times  

Netflix on Wednesday said it would partner with tech giant Microsoft to offer a cheaper ad-supported streaming subscription plan. Currently, Netflix offers commercial-free subscription plans that start at $9.99 a month in the U.S. A lower-priced, ad-supported plan would give consumers more options for their budget as Netflix competes with other streaming services like Hulu and HBO Max. “Microsoft has …

Netflix to bring a cheaper plan soon, here's everything we know about it right now
2 years, 5 months ago

Netflix to bring a cheaper plan soon, here's everything we know about it right now

India Today  

To attract more subscribers, Netflix may introduce cheaper plans soon. However, Netflix sure knows how to turn the tables as the company is now planning to introduce ad-supported cheaper plans. Sarandos had shared the company's plans of introducing an ad-supported tier in an interview at the Cannes Lions advertising festival, The Hollywood Reporter confirmed. He revealed that the company’s decision …

Netflix will surprise you with cheaper plans soon: All you need to know
2 years, 5 months ago

Netflix will surprise you with cheaper plans soon: All you need to know

India TV News  

Netflix has been working out to get the attention of the market in a positive manner, and now it is reported that the company is working to introduce affordable and cheaper plans soon. Although it was a tough road for more than a year for Netflix, now the company has been working on introducing ad-supported cheaper plans. Ted Sarandos, CEO …

Netflix confirms launching ad-supported cheaper subscription plans
2 years, 5 months ago

Netflix confirms launching ad-supported cheaper subscription plans

India Today  

Netflix’’s ad-supported subscription plans are not a figment of our imagination after all, the company has confirmed rolling them out soon. The company CEO Ted Sarandos has confirmed that it is planning to introduce an ad-supported tier to its list in an interview at the Cannes Lions advertising festival, The Hollywood Reporter confirms. “We’ve left a big customer segment off …

Netflix in Talks With Google And More Brands for Advertising Tie-ups
2 years, 5 months ago

Netflix in Talks With Google And More Brands for Advertising Tie-ups

News 18  

– Netflix Inc is in talks with several companies for advertising partnerships, co-CEO Ted Sarandos said on Thursday, as the streaming titan looks to plug slowing subscriber growth by rolling out a cheaper plan with ads. "We're talking to all of them right now," Sarandos said at the Cannes Lions conference when asked which company Netflix was looking to partner …

Netflix to include new ad-supported subscription and more engaging content
2 years, 6 months ago

Netflix to include new ad-supported subscription and more engaging content

India TV News  

Netflix had a bad quarter, and it's not me who is stating this, but the reports have claimed that the platform has lost around 200,000+ subscribers recently. Netflix is now working on making some necessary amendments like a new ad-supported subscription, for users who are willing to spend less cash in the streaming service segment. When Netflix had trouble with …

Netflix’s ad supported subscription packages likely to be launched by the end of this year
2 years, 7 months ago

Netflix’s ad supported subscription packages likely to be launched by the end of this year

Firstpost  

Netflix originally planned to introduce ad supported subscriptions later in 2023, or 2024. However, because of Netflix’s recent stock crash, the streaming giant is now planning to introduce ad supported streaming by the end of 2022. Back then, there were reports which suggested that Netflix would soon start showing Netflix is planning to introduce a number of new subscription packages …

Netflix likely to roll out ad-supported subscription plans by the end of this year
2 years, 7 months ago

Netflix likely to roll out ad-supported subscription plans by the end of this year

India Today  

Netflix’s declining revenue has pushed the company to take up different measures to restore it. The company had previously discussed plans to crackdown on password sharing and introduce ad-supported subscription plans that are expected to be cheaper than the other plans. Now a new report suggests that Netflix may roll out the cheaper ad-supported plans as well as ask people …

Netflix planning to introduce ads, CEO says
2 years, 8 months ago

Netflix planning to introduce ads, CEO says

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. The streaming giant is examine the option of adding advertising in the “next year or two”, boss …

Netflix may soon offer cheaper, ad-supported subscription plans
2 years, 8 months ago

Netflix may soon offer cheaper, ad-supported subscription plans

India Today  

For the longest time, Netflix users have demanded cheaper plans. But now it may finally happen because the company, CEO Reed Hastings, has revealed that the streaming giant is testing new ad-supported plans that will be much cheaper than the current Netflix plans. I don’t think we have a lot of doubt that it works.” Netflix India subscription plans In …

Netflix To Soon Introduce Ads and Cheaper Subscription Plans, Know Details
2 years, 8 months ago

Netflix To Soon Introduce Ads and Cheaper Subscription Plans, Know Details

News 18  

After remaining free from ads and commercials for users, Netflix Co-CEO Reed Hastings has said the video streaming platform is now open to offering cheaper and ad-supported tiers in order to boost its subscriber base. On the commercials, Hastings during an earnings call on Tuesday said: “Those who have followed Netflix know that I have been against the complexity of …

Netflix’s share price tanks after it unveils plan for advertising
2 years, 8 months ago

Netflix’s share price tanks after it unveils plan for advertising

The Telegraph  

Netflix suffered a share price collapse after an unprecedented drop in subscribers prompted it to warn it is considering introducing advertising. In 2020 Reed Hastings, the company’s co-founder and chief executive, said he wanted Netflix to be a “safe respite” with “none of the controversy around exploiting users with advertising”. I don’t think we have a lot of doubt that …

Disney Plus to Introduce Ad-Supported Subscription
2 years, 9 months ago

Disney Plus to Introduce Ad-Supported Subscription

News 18  

Streaming service provider Disney+ announced that it will expand its offerings for consumers by introducing an ad-supported subscription in addition to its option without ads. “Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers," Kareem Daniel, Chairman, Disney Media and Entertainment Distribution, said in a …

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