iQIYI achieves impressive viewership during holiday season
China DailyPoster of Always on the Move Viewership of variety shows on iQIYI, a leading online content provider, rose by 175% during the Spring Festival holidays as compared to the pre-holiday period, a report by iQIYI Research Institute showed on Feb 19. Period drama Always on the Move triumphed with a nearly 400% surge in viewing time during the holiday season compared with the pre-holiday period. Data indicates that the eight previously acclaimed dramas from iQIYI, including Destined, Mysterious Lotus Casebook and Story of Kunning Palace, all achieved top 30 rankings for viewing time during the holiday period. Three action films from iQIYI's recently launched "Action Master: season, Blocking the Horse, Eye for an Eye 2 and Hunt the Wicked, collectively achieved a box office revenue of over 17 million yuan on iQIYI Cloud Cinema, where the company bagged more than 2.08 million ticket sales during the seven-day holiday.