What will fashion be like 20 years from now?
BBCWhat will fashion be like 20 years from now? “We’re finally seeing the digital industry revolutionise age-old practice and evolving over the next 20 years,” says Rachel Stott of The Future Laboratory. “Immaterial and digital fashion offers opportunities for brands to exert creativity, and connect with consumers through a different medium.” Alamy In TV series The Expanse the post-apocalyptic look is scavenged street wear A hairstyle made from water, a dress that alters its shape according to sound: these are all possible – Rachel Stott And in one manifestation, the clothes won’t exist at all. Carlings Norwegian retailer Carlings launched a digital collection in 2018, paving the way ahead “There is a clear trend to blending the physical world with online content,” agrees Matthew Drinkwater, of the London College of Fashion’s Fashion Innovation Agency. “It’s a different way of connecting with the clothes.” Secondhand markets are exploding; according to fashion resale site ThredUP, sites like itself are growing 24 times faster than the retail industry as a whole.