Spirits forecast 2025: What you could be drinking this year
2 months, 3 weeks ago

Spirits forecast 2025: What you could be drinking this year

Hindustan Times  

‘Premiumisation’ might be the most used word in the Indian alcobev industry, but there is no escaping it. If 2024 saw capacity expansions at single malt distilleries, the creation of new categories such as craft rum, and the moneyed set sipping a lot of tequila, this year is expected to bring us more rare expressions of whisky, luxury rums, and even elusive Japanese whisky brands. Besides Indian single malts, now, the premium end of the malt spirits space is also taking off. Hemanth Rao, founder, Single Malt Amateur Club Donald Trump’s return has raised significant concerns within the Scotch whisky industry. Now, as the Scots lobby to prevent the reintroduction of these tariffs, the potential outcome could influence Scotch whisky makers to focus more intently on markets like India.

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History of this topic

India slashes bourbon whisky tariffs amid intensifying Trump criticism
1 month, 1 week ago

India slashes bourbon whisky tariffs amid intensifying Trump criticism

The Hindu  

India has slashed tariffs on bourbon whisky to 100% from 150%, a move that will benefit imports of brands like Suntory’s Jim Beam, after U.S. President Donald Trump’s criticised “unfair” levies in the South Asian market. Mr. Trump, who met Prime Minister Narendra Modi at the White House this week, has railed against the climate for American businesses in India …

Indian Single Malt Whiskies Hold Their Own Against Scotch
4 months, 3 weeks ago

Indian Single Malt Whiskies Hold Their Own Against Scotch

Live Mint  

The article highlights the rise of Indian single malt whiskies, with a dozen distilleries producing and exporting high-quality single malts. These whiskies are gaining traction in the global market, with awards and recognition from prestigious competitions. The article also explores the factors contributing to this growth, including the diaspora of Indian immigrants in the US and the increasing popularity of …

McDowell’s single malt is the first step towards leveraging a great legacy: Diageo’s Vikram Damodaran
11 months ago

McDowell’s single malt is the first step towards leveraging a great legacy: Diageo’s Vikram Damodaran

Hindustan Times  

Late last week, mass market brand McDowell’s threw its hat into the Indian single malt ring with the launch of the Distiller’s Batch Indian Single Malt. Last week Godawan 100, a limited edition release, was adjudged ‘Single Malt Whisky of the Year’ at the 2024 London Spirits Competition. The launch of the new single malt whisky represents the first step …

Cask a spell: India, the world’s largest whisky market, is changing
11 months, 1 week ago

Cask a spell: India, the world’s largest whisky market, is changing

Hindustan Times  

There’s something brewing in the whisky aisle. Until about 15 years ago, the world’s largest whisky market relied on imports for its single-malt tipple. The whisky made by early Indian distilleries such as Piccadily in Punjab and Rampur in Uttar Pradesh were sought-after for their price, not their aged excellence, and so they used a mix of local grains and …

We see Indian single malts as a stepping stone to luxury malts: William Grant & Sons’ Sachin Mehta and Brian Kinsman
11 months, 4 weeks ago

We see Indian single malts as a stepping stone to luxury malts: William Grant & Sons’ Sachin Mehta and Brian Kinsman

Hindustan Times  

William Grant & Sons is the world’s third largest Scotch whisky maker as well as the largest independent whisky company in Scotland. William Grant & Sons is the world’s third largest Scotch whisky maker. In this interview with Hindustan Times, Sachin Mehta, William Grant’s country director for India, and Brian Kinsman, master blender shed light on its luxury play, flavour …

Indian single malt Longitude 77 from Pernod Ricard India, launched globally in Dubai
1 year ago

Indian single malt Longitude 77 from Pernod Ricard India, launched globally in Dubai

The Hindu  

The Palazzo Versace in Dubai is an opulent mirage. A stage is set for the global launch of Longitude 77, a single malt whisky from India. Kartik Mohindra, chief marketing officer from the House of Pernod Ricard India, the brand behind the spirit, says tonight, the story behind the whisky, will be unveiled. He adds that global launch in Dubai …

Meet the new crop of India’s single malt whisky makers
1 year, 2 months ago

Meet the new crop of India’s single malt whisky makers

Hindustan Times  

Hormazdyaar Chinoy’s family has been making alcohol for generations. The likes of Chinoy and Hajare echo the concerns of their more established counterparts – as well as whisky experts – regarding the rapid growth of the category and hope that the Food Safety and Standards Authority of India’s regulation defining Indian Single Malt whisky will be followed by more stringent …

This Indian whisky, named world's best, is giving tough competition to global brands
1 year, 3 months ago

This Indian whisky, named world's best, is giving tough competition to global brands

India Today  

Oak casks, once used to store bourbon and wine, are stacking up in a distillery near New Delhi, filled with ageing whisky as workers churn out almost 10,000 bottles a day of Indian single malt Indri, recently named the world's best whisky. In response to the drink-India trend, global brands that have focussed on single malts aged in Scotland are …

The story behind a made-in-India whisky that reached Cannes
2 years, 9 months ago

The story behind a made-in-India whisky that reached Cannes

Live Mint  

"We want to celebrate India,” says Shweta Jain over a Zoom call. She’s the chief business development officer of Diageo, a leading producer of spirits and beers, and currently in the French city of Cannes. She’s just wrapped up the launch of an artisanal single malt at the 75th Cannes Film Festival. “People don’t know about India’s expertise in the …

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