Super Bowl was the most-watched program ever in the US, averaging 123.7 million viewers
10 months, 1 week ago

Super Bowl was the most-watched program ever in the US, averaging 123.7 million viewers

Associated Press  

The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.7 million viewers across television and streaming platforms. It was the second straight year the Super Bowl averaged more than 100 million viewers after a period where four of the five games before 2023 had fallen short of that number because of cord-cutting. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007. Nielsen also said Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Super Bowl halftime on record and a 7% increase from Rihanna’s last year.

History of this topic

The 10 most watched Super Bowls from Rihanna to Coldplay
10 months, 1 week ago
Usher records the most-watched Super Bowl Halftime Show, overtaking Rihanna's 2023 performance with an average of 129.3m viewers
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1 year, 7 months ago
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Super Bowl averages 113 million, 3rd most-watched in history
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NFL, Nielsen survey finds two-thirds of U.S. saw Super Bowl
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Super Bowl reaches game’s smallest TV audience since 2006
3 years, 10 months ago
2021 Super Bowl draws 96.4 million TV and streaming viewers, lowest since 2007
3 years, 10 months ago

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