Help the Hungry: How the campaign has attracted attention and support from big names

Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The Help the Hungry campaign has attracted widespread attention on television and social media, with many household names getting behind the appeal to tackle food poverty. Mr Whitehall told viewers: “It’s solving two problems – the huge amount of food that we throw away each year and then also getting food to the most vulnerable people in society,” adding: “It’s a fantastic project.” Mr Lebedev had already spoken about the campaign on Sky News when he announced the new appeal target to raise £10m to feed London’s hungry for three years. “It’s really nice to see that they won’t let corona stop them.” On social media, actors Ian McKellen and Stephen Fry shared the Help the Hungry appeal with millions of followers on Twitter. Please support this good work.” Mr Fry echoed that sentiment, saying: “No one should go hungry as a result of #Covid19, so today and Evening Standard pledge to raise £10 million to help the vulnerable.