Is BBC Radio 2's exodus of older stars backfiring? Vernon Kay loses 1.3million listeners after taking over Ken Bruce's show - while audience at veteran DJ's new station Greatest Hits Radio grows by 80
1 year, 2 months ago

Is BBC Radio 2's exodus of older stars backfiring? Vernon Kay loses 1.3million listeners after taking over Ken Bruce's show - while audience at veteran DJ's new station Greatest Hits Radio grows by 80

Daily Mail  

Vernon Kay's BBC Radio 2 show has lost 1.3million listeners since he took over from Ken Bruce - while the veteran DJ's audience at his new station Greatest Hits Radio is booming. Ken Bruce admitted feeling like he had been 'taken for granted' when he left his long-running Radio 2 show earlier this year Vernon Kay's mid-morning show pulled in 6.9m listeners, according to data released today by Rajar. Greatest Hits Radio, which also counts ex-Radio 2 veteran Simon Mayo as a presenter, has seen growth of 76.9 per cent year on year, the biggest across all stations Radio 2 fans have accused the BBC of ageism as a string of older DJs step back, including Paul O'Grady, Steve Wright, Ken Bruce and Simon Mayo, replaced by ex-Radio 1 DJ Scott Mills, RuPaul's Michelle Visage, Rylan and DJ Spoony 'I'm very fortunate in the way it's panned out.. people move on and get replaced. The most noticeable drop is Zoe Ball's Breakfast show It comes as Sara Cox waded into the BBC Radio 2 ageism row by insisting there are still 'legends' on the station Cox admitted it was 'a bit of a shocker' when Bruce left.

History of this topic

Ken Bruce got so drunk while coming up with PopMaster he forgot what the gameshow was
2 months, 2 weeks ago
Ken Bruce issues warning to Radio 2 over steep drop in listeners after DJ’s departure to Greatest Hits
5 months, 4 weeks ago
Greatest Hits Radio overtakes BBC Radio 1 in listening figures as Ken Bruce and Simon Mayo lead charge
7 months, 3 weeks ago
Radio 2 fans slam BBC for signing up yet another 'celebrity DJ' as Paddy McGuinness prepares to front new Sunday show: 'Can you not find fresh talent?'
9 months ago
Ken Bruce claims BBC failed to promote huge Radio 2 moment: ‘It wasn’t mentioned’
9 months, 4 weeks ago
THE BBC RADIO 2 PRESENTERS TO HANG UP THEIR HEADPHONES
1 year ago
BBC’s share of radio listening falls to lowest point since 2021, figures show
1 year, 7 months ago
Vernon Kay reassures concerned Radio 2 listeners as he prepares to take over Ken Bruce show
1 year, 8 months ago
PopMaster: Ken Bruce’s Radio 2 music quiz to become gameshow at Channel 4
1 year, 9 months ago
Ken Bruce: How did ex-BBC DJ start new Greatest Hits Radio show
1 year, 9 months ago
BBC Radio 2 faces ‘cheating scandal’ after quiz contestant accused of ‘Googling’ answers live on air
1 year, 9 months ago
Ken Bruce latest news: Radio 2 DJ leaving job with last show before Greatest Hits Radio
1 year, 10 months ago
Ken Bruce’s final words on Radio 2 as he leaves BBC after 45 years
1 year, 10 months ago
Ken Bruce’s departure signals the start of an era Radio 2 listeners never wanted
1 year, 10 months ago
Ken Bruce axed early by BBC to prevent him promoting his new Greatest Hits show, say insiders
1 year, 10 months ago
Vernon Kay moved to tears over response to replacing Ken Bruce on Radio 2
1 year, 10 months ago
Ken Bruce claims BBC is making him leave Radio 2 early
1 year, 10 months ago
Vernon Kay confirmed as new host of Ken Bruce’s BBC Radio 2 slot
1 year, 10 months ago
Vernon Kay to replace Ken Bruce as BBC Radio 2’s mid-morning show host
1 year, 10 months ago
Vanessa Feltz accuses BBC of ‘ageism’ after Ken Bruce announces Radio 2 departure
1 year, 11 months ago
‘It’s time for a change’: Ken Bruce announces he is leaving BBC after 45 years
1 year, 11 months ago
Ken Bruce leaves BBC Radio 2, aged 71, for new job at Greatest Hits Radio
1 year, 11 months ago
Radio listeners lose their taste for breakfast broadcasts
2 years, 10 months ago

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