Please, Apple, stop: Focus on making better tablets, not engineering the next "Orange Is the New Black"

Apple is one of the biggest companies in the world; its market capitalization is north of $700 billion, and it has shiny stores in more than a dozen countries. “Apple is exploring getting into the original programming business.” Here’s what Variety reports so far: "Sources indicate the Cupertino, Calif., colossus has held preliminary conversations in recent weeks with executives in Hollywood to suss out their interest in spearheading efforts to produce entertainment content. And Vulture has a smart piece arguing that Apple’s creative process functions in just about the opposite direction from the way prestige television of the “Mad Men”/ “Orange is the New Black” model typically works. Adam Sternbergh writes: "The overall genius of late-period Apple — that is, the Apple of Steve Jobs’s second coming; the one that dominated the '00s with its colorful iMacs and ubiquitous white earbuds and life-altering pocket computers — has never been to create some brand-new thing we didn’t know we wanted. Second, Apple is certainly not going to redefine content the way it redefined music players, smartphones, and tablets, unless it’s been hiding some kind of genetically engineered Weiner-Whedon-Kohan clone in cryogenic freezing.