China's ice and snow city lifts ties with Europe
China DailyVisitors take photos near an ice sculpture of a Terracotta Warrior at Harbin Ice and Snow World in Harbin, Heilongjiang province, on Jan 24. Those brave enough to bear the frigid temperatures are participating in a cultural dialogue and exchange between China and France in the "ice city" of Harbin, Heilongjiang province. More than 3 million visitors flocked to Harbin during the 2024 three-day New Year holiday period, surging 441.4 percent from last winter, and tourism revenue rocketed 791.92 percent year-on-year to over 5.9 billion yuan. "The name Harbin, the brand Harbin, and what it stands for, the ice sculpture, are famous," Martin Nydegger, CEO of Switzerland Tourism, told Chinese media at the 54th annual meeting of the World Economic Forum in Davos, Switzerland, last month. Noting that China and Switzerland have interesting assets in ice and snow tourism to share, Nydegger said, "We could learn from Harbin about how they do such a phenomenal spectacular sculpture festival."