Magic of cricket’s markets — old and new
3 months ago

Magic of cricket’s markets — old and new

Hindustan Times  

Cricket’s financial muscle and world domination is due to the millions of passionate ‘cricket consumers’, the size of our economy and India’s huge market. Cricket’s global economy is based in Mumbai, every financial impulse is released/ controlled from here and India contributes approx 80% of ICC’s global revenue. India’s economy and market size delivers big media/sponsorship numbers because commercial partners understand cricket’s pan-India reach. The cricket market’s magic is most visible in the IPL, a professional league ruled by private ownership.

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