BoAt dominates TWS segment in 2021, Realme is a distant second

India's truly wireless stereo market witnessed a record year, shipping 20.3 million units with a healthy 74.7% YoY growth in 2021, according to International Data Corporation’s India Monthly Wearable Device Tracker. In 2021, the India-based vendors captured over 65% shipments in the TWS category, compared to about half of the market last year. {{^adFree}} {{/adFree}} BoAt maintained its position as the market leader capturing 39.3% market share with 187.9% YoY growth in 2021. Aggressive entry and expansion through the online channel allowed these new-age brands to collectively bring down TWS ASP to $32.8 in 2021, from $43.6 in 2020, resulting in nearly 90% of the TWS category to be below the $50 price band.