Exhibition on the scent of opportunity in Shanghai's energy
China DailyFrancis Kurkdjian at the launch of a new fragrance at the Modern Art Museum, Shanghai. The French perfume maker Maison Francis Kurkdjian launched its new fragrance in the Chinese mainland with an immersive art exhibition at Modern Art Museum, Shanghai from July 24 to 26. The new perfume named 724 was inspired by "the uplifting energy of big cities", according to Kurkdjian. "I translated that communicative energy, that life pulsating in unison, into a musky, floral, urban fragrance that I named 724, for 24 hours of scented living, seven days a week." He recalls the rhythm and sounds of the Big Apple — "the noise of the ambulances, police sirens, the subway trains passing overhead" — and the artist from Beijing says that "Shanghai is more like New York, with many small communities and life is convenient".
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