Fashion designer Mac Duggal arrives in India

The fashion industry in India is on the brink of a paradigm shift, with many global brands foraying into the country’s booming retail sector. Since January, the country has witnessed the advent of French fashion and fragrance brand Maison Margiela at Mumbai’s Jio World Drive, British menswear brand Charles Tyrwhitt’s store in Ahmedabad and Swedish lifestyle brand Gaston Luga via e-commerce platforms Ajio Luxe, Tata Cliq Luxury and The White Crow. Now, US-based, Indian-origin fashion designer Mac Duggal is making his debut on the country’s fashion scene with collections at The White Crow, Ogaan and Aza across Chandigarh, Ahmedabad, Mumbai, New Delhi, Hyderabad and Kolkata. On his association with The White Crow, Ogaan, and Aza, Mac seems impressed with the retailers’ reputation for curating collections that resonate with clientele mainly looking for ready-to-wear occasion wear. Additionally, our designs are inspired by my Indian roots, blending the opulence of hand-beaded Indian designs with a romantic-edgy modern twist,” shares Mac, whose creative arch bends towards marrying Indian craftsmanship with contemporary sensibilities.