Asda’s share of UK grocery market slips while Lidl draws in shoppers
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Asda’s share of the UK grocery market has slipped further, while German discounter Lidl continues to draw in shoppers, new data has shown. We know that there are some areas where we need to improve to deliver a more consistent experience for customers each time they shop with us Asda Chairman Lord Stuart Rose said the supermarket will spend £30 million on getting more staff on the shop floor at its more than 1,200 UK stores. He also said stores are “not as nice as I’d like them to be in terms of the experience and the visuals”, and that Asda had “probably lost a bit of sharpness on price”. Meanwhile, Lidl has been growing its overall share of the UK market as the low-cost grocer continues to open new stores and tap into demand among shoppers for cheaper deals.