TikTok's 'filter for good' could forever change how activists use social media
Imagine being too lazy to play a 2 second game where all proceeds go to a good cause. That's the sentiment being echoed across TikTok right now, as millions of users participate in various forms of the "filter for good" trend. When users go to create a post, they simply see numerous trending filters — including a game involving watermelons, vaguely titled "filter for good". "Sometimes when these filters go viral, lots of people who may not understand the wider politics are just using the filter without any wider knowledge or intention," Professor Abidin says. "So, when it's translated as if x number of million people endorsed this filter … really we're forgetting that when things go viral, not a lot of people actually listen to the rhetoric and the ethos – a lot of it is band wagoning."
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