Pop-Tarts Bowl to feature 3 edible mascots, game MVP to pick which gets eaten

The Pop-Tarts Bowl is upping the ante. After frosted strawberry lived its dream of being consumed after last year’s inaugural game, the bowl game is introducing three new mascots this year: frosted hot fudge sundae, frosted wild berry and a third mystery flavor. “The first Pop-Tarts bowl became one of the year’s biggest memes, and since then, our edible mascot has popped up on red carpets, TV commercials, sold-out Halloween costumes and it continues to get brought up during big cultural moments,” Pop-Tarts director of marketing Heidi Ray said in a release. “And fans are hungry for more.” The bowl game kicks off on Dec. 28 at 3:30 p.m. Amid pyrotechnics, the frosted strawberry Pop-Tart was lowered into it — just after it held up a sign that said, “Dreams really do come true,” complete with a heart.