How to pick the perfect ISA

Sign up to our free money newsletter for investment analysis and expert advice to help you build wealth Sign up to our free money email for help building your wealth Sign up to our free money email for help building your wealth SIGN UP I would like to be emailed about offers, events and updates from The Independent. “So we are calling for a wholesale simplification of savings - one ISA account for all ages, the same terms and benefits for any purpose.” An over-abundance of ISAs There are now cash ISAs, stocks and shares ISAs, Help To Buy ISAs, Lifetime ISAs, Innovative Finance ISAs and Series Of Unfortunate Events ISAs – okay we made that last one up. Innovative finance ISA A lot of people have been investing their cash into peer-to-peer lending opportunities via websites such as Zopa and Ratesetter, with many platforms offering better returns than the lacklustre savings market. So, if the account holder suddenly needs cash, they can’t access their Lifetime ISA savings without paying a 25% penalty on withdrawals. First time ISA investing: 3 must do's “Investing can appear complex because of the wide range of choices available and unfamiliar terminology," says Adrian Lowcock, investment director at fund manager, Architas.