More than fun and games: Snapchat plans to combine AR, social media, e-commerce in India

Snapchat is betting big on AR in India, thanks to a vibrant creator and AR lens developer community in the country. At its first ever APAC AR Day, executives from Snap highlighted how they are bringing together AR, social media and e-commerce into one cohesive experience Snap Inc. hosted its first-ever APAC AR Day in Mumbai, India, to celebrate its prominent role in Augmented Reality, recognize its thriving AR creator and developer community, and underline its ongoing commitment to democratizing AR for both users and brands. Highlighting the rapid growth of the AR creator community in India, Ajit Mohan, President of APAC at Snap Inc., stated, “Thanks to the innovation and creativity of these incredibly talented AR developers and creators, Snapchatters around the world are able to engage with immersive AR experiences which bring everyday moments to life. We are honoured to have had creators from all over India and across APAC attend Snap’s AR Day to celebrate this ongoing innovation.” The event featured AR developers, creators, advertisers, brands, and content creators participating in sessions led by expert speakers, including Ty Ahmad-Taylor, Snap’s VP of Product Growth, Resh Sidhu, Global Director of Arcadia at Snap’s AR Creative Studio, Haran Ramachandran, Snap’s APAC Head of Creative Strategy, and Jeremy Voss, Snap’s Director of Product. The Snap AR creator community in India grew by 60 per cent in 2022 and is expected to continue growing, providing opportunities for talented AR creators from diverse backgrounds in 2024.