Digital Indians are enamoured with Buy Now Pay Later credit
3 years, 5 months ago

Digital Indians are enamoured with Buy Now Pay Later credit

Live Mint  

After two decades of innovation in financial services in India, one statistic stands out in its lack of scale—the number of unique credit card holders. But while BNPL sought to disrupt credit cards in the West, in India it represents a unique opportunity to leapfrog into an entirely new digital-first paradigm to enable small credit for the retail consumer. This stems from the unique opportunity to build a repeatable business around the 75 million+ customers who don’t have a credit card today but increasingly shop online. But beyond financing e-commerce, BNPL represents an even larger opportunity to build a broader financial services play for the next frontier of customers, and become a one-stop-shop for all their financial needs.

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