3 years, 4 months ago
Speedy grocery delivery firms are racing to survive
WiredOn a sleepy, suburban street in Pankow, Berlin, there’s barely any traffic, and sound is confined to the distant chime of church bells. The “pickers” who scurry up and down its aisles compile orders made on smartphones, relayed via overhead screen, and delivered by the riders back to clients in superfast time. “But people don’t really complain.” This “dark store” is one of sixteen in Berlin, the hometown of on-demand grocery delivery company Gorillas. “If you go to the fucking Moon,” he said on a recent podcast, “you shouldn’t go to the supermarket.” But if you move fast, you break things. “It’s just a matter of time until it falls.” There are still plenty in Q-Commerce, however, who believe Sümer is holding all the aces.
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