
Super bullish on smart and larger TV segment, Amazon India says
The HinduAmazon registered 30% of its sales coming from smart TVs that are greater than 55 inches. The QLED TVs are growing 100% y-o-y and OLEDs at more than 300% y-o-y, Ranjit Babu, Director, Wireless & TV, Amazon India told The Hindu in an exclusive conversation. Their interest is largely stemming from the fact that they now have a choice and demand is as equally good for 4k as it is QLED and OLED.” Smart TV buyers on Amazon are looking for brands like VU, Sony, Samsung and LG along with OnePlus, he said. “Smart TV is a fragmented industry, we also have customers looking for brands like Acer, VU, TCL, Hisense and much more.” The rollout and expansion of 5G is also linked to the growth of smart TV business in India. Mr. Babu said, “5G is helping content consumption and therefore encouraging customers to upgrade faster.” Comparing a smart TV with a high-end smartphone where content is being largely consumed today, he said, “Television is more for families to view content together and people are opting for larger screen sizes and better resolution today, so they can improve their experience of watching at home.” On assisting smart TV buyers on Amazon, the e-commerce site attempting to educate customers on making an informed purchase decision.
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