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The logo of the Hong Kong Pop Culture Festival. HONG KONG - The second Hong Kong Pop Culture Festival will open on Saturday, featuring over 20 activities that take people on a journey chronicling the development of Hong Kong's pop culture, the Hong Kong Special Administrative Region government said on Friday. The HKSAR government hopes that Hong Kong's pop culture could be appreciated by more people both at home and abroad and could continue to thrive, said Kevin Yeung, secretary for culture, sports and tourism of the HKSAR government, at the festival program parade at the central lawn of Victoria Park. The Pop Culture Festival activities last year attracted over 530,000 participants, bringing new impetus to the city's economy, Yeung said.

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