Why more and more men are shouting about their Botox habit

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. He was introduced to it by a friend who is a trained aesthetician, and it’s far from atypical within his social network: “Yes, I have a few friends in my close circle who get Botox and also know a good amount of other friends who do too!” In my friendship circle, they don’t bat an eyelid Joseph, 28 Though the treatment has become far more mainstream, some men are still cagey when it comes to talking about it. “I don’t mind telling people I’ve had Botox – it’s about breaking down the stigma around male aesthetic treatments,” explains Joseph. She emphasises that men generally prefer cosmetic treatments “that allow for subtle results which are neither too instant or drastic” – they’re looking to enhance rather than transform. Prior to treatment, I was smiling less and worried more about ageing Michael, 41 As for the nether-regions, there’s a condition called “jock itch”, common in men, whereby excess sweat leads to an itchy groin.