
The identity crisis that led to Yahoo’s demise
Live MintSan Francisco: When senior Yahoo executives gathered at a San Jose hotel for a management retreat in the spring of 2006, there was no outward sign of a company in crisis. Many of the more than two dozen former Yahoo managers interviewed by Reuters over the past two weeks—who now occupy executives suites elsewhere in Silicon Valley—agree that the company’s downfall can be traced to choices made by both the executive leadership and the board of directors during the company’s heyday in the mid-2000s. “It became very difficult to get both investment and alignment” around new product initiatives, said Greg Cohn, a former senior product director at Yahoo and now CEO of the mobile phone app company Burner. “From our perspective, we were a media company,” said Dan Rosensweig, Yahoo’s COO from 2002 to 2007 and now CEO of online education company Chegg Inc. “It didn’t feel at the time that there was a strong likelihood we would beat Google at search. “When Coca Cola came to campus, we rolled out the purple carpet,” recalled Wenda Harris Millard, Yahoo’s chief sales officer from 2001 to 2007 and now president and COO of business development firm MediaLink.
History of this topic

Yahoo logs off as Verizon completes $4.5 bn takeover, CEO Marissa Mayer quits
India TV News
Verizon takes over Yahoo to complete $4.5 billion deal
Associated Press
Verizon takes over Yahoo to complete Rs 29,000 cr deal
India TV News
Yahoo and AOL will merge to form a new company called Oath
Firstpost
AOL chief says firm shopped buyout deals to Google, Facebook
Live Mint
Yahoo will close the sales with Verizon in the second quarter – Firstpost
Firstpost
What's next for Yahoo and Verizon?
Salon
Yahoo’s traffic rises despite hacking
Live Mint
Yahoo’s data breach may impact its $4.83-billion deal to sell to Verizon
LA Times
Yahoo faces 'existential crisis' after biggest data breach in history sees 500m users hacked
The Independent
Yahoo Japan sought merger with parent ahead of Verizon deal
Live Mint
After Yahoo, these tech firms look ripe for a sale
LA Times
Identity Crisis and Poor Leadership Led to Yahoo’s Demise
The Quint
Verizon said to end Yahoo survival fight with a $4.8b deal
China Daily
Verizon expected to buy Yahoo core for $4.8b .
China Daily
Yahoo’s demise: Nice guy founders are partly to blame
Live Mint
Why Yahoo Still Matters
Huff Post
Verizon Buys Internet Giants Yahoo for $4.8 Billion
The Quint
An end to Yahoo era, Verizon buys internet pioneer in Rs 32000 cr all-cash deal
India TV News
Verizon buys Yahoo for $4.8 billion, and it’s giving Yahoo’s brand another chance
LA Times
Verizon 'agrees to buy Yahoo' for $5bn
The Independent
Verizon said to be buyer of Yahoo for $5 billion: Reports
Associated Press
Who might buy Yahoo, and what would they gain?
LA Times
Is software giant Microsoft making a fresh attempt at buying Yahoo Inc?
India TV News
Microsoft in talks with private equity firms with regards to financing for Yahoo sale
Firstpost
Yahoo to keep Alibaba, spin off core business
Firstpost
Yahoo mulls selling Internet business to dodge $10 billion tax bill
India TV News
Yahoo to spin off Alibaba stake into separate company
China Daily
With 800 million monthly users, Yahoo CEO touts turnaround in growth
India TV News
Yahoo! acquires Tumblr for $1.1 billion, promises not to 'screw it up' – Firstpost
Firstpost
The Marissa Mayer effect: Yahoo profit soars but revenue falls
India TV News
Yahoo announces 2,000 layoffs as new CEO seeks turnaround
LA Times
The great Yahoo mystery: Who is investing and for how much?
Firstpost
The great Yahoo mystery: Who is investing and for how much?
Firstpost
Third Point demands resignation of Yahoo founder
Firstpost
Microsoft, Yahoo Talking On Search Deal: Report
FirstpostYahoo's Other Problem: The Shrinking Display Market
WiredYahoo agrees ad deal with Google
The IndependentShareholders Want Microsoft-Yahoo Deal Done -- Pronto
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