Amazon Update: Users can now buy physical items in games and apps
India TV NewsAmazon has recently launched a new immersive shopping experience called ‘Amazon Anywhere’, which will enable users to buy physical products in games and apps. The service has been introduced as Amazon's online marketplace into the world of video games and mobile apps, starting with Niantic's new real-world augmented reality game Peridot. In a blog post, Amazon said, "With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app. You can experience Amazon Anywhere's first launch within Peridot, a new real-world augmented reality game from Niantic.” The game further features unique virtual pets which are powered by artificial intelligence and it is now available on Android and iOS devices.