Levi Strauss uses more frequent financial forecasts to confront uncertainty
2 years, 5 months ago

Levi Strauss uses more frequent financial forecasts to confront uncertainty

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Levi Strauss & Co. is adjusting its financial targets more frequently, setting them every six months instead of annually as it faces an uncertain economic outlook. The more frequent forecasting cadence is helping Levi Strauss prepare for a potential economic slowdown, new phases of the pandemic and any unforeseen geopolitical events, Mr. Singh said. Demand for the company’s Denizen and Signature products—which sell for between $20 and $30 at retailers including Walmart Inc. and Target Corp.—declined by the mid-single digits from a year earlier, Levi’s said. Outside of its lowest-priced categories, however, Levi isn’t seeing signs of a pullback in spending, Mr. Singh said. Women are buying more wider-leg jeans instead of skinny-leg styles, and the company’s classic 501 jeans category is showing strong growth, analysts and the company said.

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