Chinese medalists create golden sponsorship deals
3 months, 2 weeks ago

Chinese medalists create golden sponsorship deals

China Daily  

By ZHU WENQIAN | China Daily | Updated: 2024-09-25 10:26 Visitors gather at Ant Group's booth behind a cutout of Chinese tennis player Zheng Qinwen, the company's sports ambassador, during a high-tech services expo in Shanghai on Sept 7. The latest generation of young Chinese athletes have been sought after by major enterprises for sponsorship deals, with gold medalists' commercial value reaching new peaks after the recently completed Paris 2024 Olympic Games. The sports agency behind Zheng is New York-based IMG, which has also signed deals with Chinese athletes such as freestyle skier Eileen Gu, men's big air champion Su Yiming as well as Li Na. In previous Olympics, Chinese athletes of table tennis, swimming, diving, gymnastics and shooting have been favored by brands for sponsorship deals, industry experts said. This year, China's online travel agency Trip.com Group signed sponsorship deals with four male Chinese athletes before the Paris Olympic Games, including record-breaking swimmer Pan Zhanle, and it turned out the company made a good investment.

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History of this topic

Tennis is booming in China but not without courting controversy
2 months, 1 week ago

Tennis is booming in China but not without courting controversy

ABC  

China's flourishing tennis scene has been a major boon to the country's sense of national pride. "Li Na and Zheng Qinwen have played a vital role in reshaping the image of female athletes in China," said Jingying Cai, a PhD researcher at Western Sydney University with a focus on Chinese and Australian female tennis players. "The 'flying solo' model, largely …

China's Tennis Boom: Zheng Qinwen's Rise Sparks a Tennis Renaissance
2 months, 2 weeks ago

China's Tennis Boom: Zheng Qinwen's Rise Sparks a Tennis Renaissance

The Hindu  

Paris Olympics champion Zheng Qinwen expressed concern about the popularity of tennis in China, highlighting the challenges players face in securing court bookings and finding coaches. She highlighted the flourishing state of tennis at all levels, with numerous tournaments attracting large crowds and inspiring a new generation of players.

Chinese Olympic champions share their stories with students
3 months, 3 weeks ago

Chinese Olympic champions share their stories with students

China Daily  

Three champions of Paris Olympic Games share their stories of success with students at the Huazhong University of Science and Technology in Wuhan, Hubei province, their alma mater, on Friday, encouraging them to "dream big". Three champions of Paris Olympic Games shared their stories of success with students at the Huazhong University of Science and Technology in Wuhan, Hubei province, …

Chinese Olympic champions share their stories with students
3 months, 3 weeks ago

Chinese Olympic champions share their stories with students

China Daily  

Three champions of Paris Olympic Games share their stories of success with students at the Huazhong University of Science and Technology in Wuhan, Hubei province, their alma mater, on Friday, encouraging them to "dream big". Three champions of Paris Olympic Games shared their stories of success with students at the Huazhong University of Science and Technology in Wuhan, Hubei province, …

Chinese Olympic champions share their stories with students
3 months, 3 weeks ago

Chinese Olympic champions share their stories with students

China Daily  

Three champions of Paris Olympic Games share their stories of success with students at the Huazhong University of Science and Technology in Wuhan, Hubei province, their alma mater, on Friday, encouraging them to "dream big". Three champions of Paris Olympic Games shared their stories of success with students at the Huazhong University of Science and Technology in Wuhan, Hubei province, …

Chinese Olympic champions share their stories with students
3 months, 3 weeks ago

Chinese Olympic champions share their stories with students

China Daily  

Three champions of Paris Olympic Games share their stories of success with students at the Huazhong University of Science and Technology in Wuhan, Hubei province, their alma mater, on Friday, encouraging them to "dream big". He gave the three champion students the "Youth May Fourth Medal" of the university as an honorary certificate. The school also presented a special gift …

China achieves best overseas performance at Paris Olympics
4 months, 4 weeks ago

China achieves best overseas performance at Paris Olympics

China Daily  

Li Wenwen of China gestures on Sunday during the victory ceremony of the women's +81kg weightlifting at the Olympic Games in Paris, France. PARIS - China's Olympic delegation at Paris 2024 achieved its best overseas performance since it comprehensively participated in a Summer Olympics abroad in 1984, said Zhou Jinqiang, deputy head of the delegation at a press conference held …

Chinese athletes did well, not just in competition: China Daily editorial
4 months, 4 weeks ago

Chinese athletes did well, not just in competition: China Daily editorial

China Daily  

Zhendong Fan of China celebrates after winning his gold medal match against Truls Moregard of Sweden at South Paris Arena 4, Paris, France on Aug 4, 2024. When Chinese table tennis player Fan Zhendong beat his Japanese counterpart Harimoto Tomokazu in the quarter-final of the men's singles competition, both players presented a wonderful match for the audience. Chinese tennis player …

Chinese athletes did well, not just in competition: China Daily editorial
4 months, 4 weeks ago

Chinese athletes did well, not just in competition: China Daily editorial

China Daily  

Zhendong Fan of China celebrates after winning his gold medal match against Truls Moregard of Sweden at South Paris Arena 4, Paris, France on Aug 4, 2024. When Chinese table tennis player Fan Zhendong beat his Japanese counterpart Harimoto Tomokazu in the quarter-final of the men's singles competition, both players presented a wonderful match for the audience. Chinese tennis player …

China achieves best overseas performance at Paris Olympics
4 months, 4 weeks ago

China achieves best overseas performance at Paris Olympics

China Daily  

Li Wenwen of China gestures on Sunday during the victory ceremony of the women's +81kg weightlifting at the Olympic Games in Paris, France. PARIS - China's Olympic delegation at Paris 2024 achieved its best overseas performance since it comprehensively participated in a Summer Olympics abroad in 1984, said Zhou Jinqiang, deputy head of the delegation at a press conference held …

Young players come of age at this year's Paris Olympics
5 months ago

Young players come of age at this year's Paris Olympics

China Daily  

China's Zheng Qinwen celebrates scoring a crucial point against Croatia's Donna Vekic during their women's singles tennis gold-medal match at Roland Garros in Paris on Saturday. Zheng Qinwen, the women's singles tennis player, and the Chinese men's swimming team made history, breaking the long-standing Western monopoly in these categories and demonstrating the confidence of the young Chinese generation. Zheng, 21, …

Young players come of age at this year's Paris Olympics
5 months ago

Young players come of age at this year's Paris Olympics

China Daily  

China's Zheng Qinwen celebrates scoring a crucial point against Croatia's Donna Vekic during their women's singles tennis gold-medal match at Roland Garros in Paris on Saturday. Zheng Qinwen, the women's singles tennis player, and the Chinese men's swimming team made history, breaking the long-standing Western monopoly in these categories and demonstrating the confidence of the young Chinese generation. Zheng, 21, …

Winning Olympic sponsorships burnish brands
5 months ago

Winning Olympic sponsorships burnish brands

China Daily  

Anta Sports, a leading sportswear firm. For instance, Anta Sports, a leading sportswear firm, is sponsoring Chinese players' podium uniforms and several Chinese national teams taking part in swimming, artistic swimming and gymnastics, among others. Li Ning, another prominent Chinese sportswear brand, Not to lag behind, second-tier Chinese sportswear brands are sponsoring other countries' national teams or niche sports like …

Olympics about more than winning gold
5 months, 1 week ago

Olympics about more than winning gold

China Daily  

China's swimmer Zhang Yufei interacts with United States' athletes on the podium after receiving the bronze medal in the women's 100m butterfly final at the Paris Olympic Games on Sunday. The 1984 Los Angeles Olympics marked the first time that New China sent a team to participate in the Olympics, as well as the first time a Chinese athlete, Xu …

China spends billions on Olympics with longer-term goal
2 years, 11 months ago

China spends billions on Olympics with longer-term goal

Associated Press  

GENEVA — The finance model for the Winter Olympics calls for the host country to spend several billion dollars, the IOC to earn a couple billion, and sports bodies to share around hundreds of millions. “It will inspire over 300 million Chinese to participate in winter sports if we win, which will contribute greatly to the development of the international …

China spends billions on Olympics with longer-term goal
2 years, 11 months ago

China spends billions on Olympics with longer-term goal

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. “It will inspire over 300 million Chinese to participate …

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