Parle to phase out 50 paisa Kismi toffee and other candies soon
5 years, 8 months ago

Parle to phase out 50 paisa Kismi toffee and other candies soon

Live Mint  

Confectionery-maker, Parle Products Pvt Ltd., will soon pull the production plug off its 50-paise retailed candies including Kismi Toffee, Orange Bite, London Derry, and Mango Bite, the company said. “Till about 6 years ago, Orange Bite and Kismi Toffee used to retail for 25 paise. Ek rupay me chaar toffee,” added Buddha.“But then we had to discontinue it and move the price point from 25 paise to 50 paise because we were bleeding in certain SKUs,” said Buddha. Companies including Perfetti Van Melle India, the maker of Happydent chewing gum and Alpenliebe candy, and 5 Star-manufacturer Mondelez India, discontinued their 50 paise candies, Mint reported on 27 September, 2014.

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