Apple Shared Its First Public AI-Generated Image. It’s Craig Federighi’s Dog

Apple's forthcoming iOS 18 is loaded with a slew of artificial-intelligence-powered capabilities. Apple has shared with WIRED the first-ever example created by Image Playground that it has shown outside of its prerecorded keynotes and marketing materials. Her name is Bailey, and she belongs to Craig Federighi, senior vice president of software engineering at Apple, who created the image for his wife in honor of Bailey's recent birthday. While Apple's approach in iOS 18 also prioritizes the practical side of AI, the company has included some purely fun apps too—Image Playground being a prime example. Since neither of these generative AI features are available in beta just yet, the only examples we've seen of Image Playground’s and Gemoji’s output have been tightly controlled by Apple.