India's counter to Chinese lights: 33 crore cow dung 'diyas' coming up this Diwali
4 years, 5 months ago

India's counter to Chinese lights: 33 crore cow dung 'diyas' coming up this Diwali

India TV News  

As many as 33 crore eco-friendly earthen lamps or diyas, made from cow dung, will be produced by Diwali next month, the Rashtriya Kamdhenu Aayog said on Monday. "Rejecting China-made diyas, the campaign will boost 'Make in India' concept of the Prime Minister and swadeshi movement," Aayog's Chairman Vallabhbhai Kathiria said in a press conference here. The Aayog said though it is not directly involved in production of cow dung-based products, it is facilitating and offering training to self help groups and entreprenuers seeking to set up business. Kathiria said this initiative will help cow shelters, which are currently in financial trouble due to the COVID-19 pandemic, to become self-reliant besides creating job opportunities in rural India.

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History of this topic

30K cow dung diyas to light up Kashi ghats on Dev Deepawali
4 months ago

30K cow dung diyas to light up Kashi ghats on Dev Deepawali

Hindustan Times  

Chief minister Yogi Adityanath has launched several initiatives to empower women in Uttar Pradesh. One such example is the success story of women in Varanasi who are producing cow dung diyas for Dev Deepawali. For Dev Deepawali, extensive preparations are underway to illuminate Varanasi’s ghats with millions of diyas. Previously, these women would earn around ₹400-500 for Dev Deepawali, but …

Agra potters are busy making Diyas for Diwali celebrations in Ayodhya | Pics
2 years, 4 months ago

Agra potters are busy making Diyas for Diwali celebrations in Ayodhya | Pics

India Today  

One of the major Hindu festivals, Diwali, is just around the corner and several parts of the country are already decked up to celebrate the festival of lights. Interestingly, this year, the Uttar Pradesh government has decided to make Diwali in Ayodhya a memorable event by lighting up the entire city with several lakhs of earthen lamps. AGRA POTTERS MAKING …

Celebrating a sustainable Deepavali
5 years, 4 months ago

Celebrating a sustainable Deepavali

The Hindu  

It is easy to see why Kalyana Raman speaks passionately when asked about the cow dung diya. In 2017, the Mumbai-based entrepreneur came up with the idea for these lamps, when he realised that farmers were selling cow dung for less than 50 paise per kilogram, as an alternative to traditional clay ones. Based on the concept of Ayurveda, Raman …

Here's The Story Of The Indian Lamp Shown In Trump's New Ad
8 years, 4 months ago

Here's The Story Of The Indian Lamp Shown In Trump's New Ad

NPR  

Here's The Story Of The Indian Lamp Shown In Trump's New Ad toggle caption Sebastian D'Souza/AFP/Getty Images Updated on Oct. 27 There's a new ad that shows Donald Trump declaring, "I am a big fan of Hindus," speaking a sentence in Hindi and lighting a diya, a ceremonial lamp that's popular in India, at a "Hindus for Trump" event in …

India shining with Chinese lights on Diwali
12 years, 4 months ago

India shining with Chinese lights on Diwali

India TV News  

New Delhi, Nov 12: Fancy lights, diyas and tiered lamps -- Chinese lights are shining their multi-coloured hues on the neighbourhood Diwali market this year as their cheaper cost but good quality edge out local competition. A bulk of the lights, prayer "diyas" and tiered lamps used for rites to invoke goddess of wealth Lakshmi on Diwali night has been …

Shubh Labh For China, Diwala For Indian Artisans
14 years, 4 months ago

Shubh Labh For China, Diwala For Indian Artisans

India TV News  

New Delhi, Nov 3 : With huge availability and growing demand of festive items "Made in China", local artisans are facing stiff competition to sell their products during this Diwali season. From fancy lights, lampshades, Ganesha and Laxmi idols to crackers and other such sundry items, the market is surging with Chinese products and consumers seem to be making a …

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