From Vishwaroopam 2 to Kolamavu Kokila, Tamil films releasing in quick succession are eating into each other’s profits
6 years, 4 months ago

From Vishwaroopam 2 to Kolamavu Kokila, Tamil films releasing in quick succession are eating into each other’s profits

Firstpost  

Vishwaroopam 2, by its second weekend, 90 percent of the screens playing it has either removed or shifted it to smaller screens with token one or two shows. Tamil film industry has been reeling out 200 plus films for the last four years in a row and the success rate is hovering between 7 to 12 percent. Take for example Kamal Haasan’s Vishwaroopam 2, by its second weekend 90 percent of the screens playing it has either removed or shifted it to smaller screens with token one or two shows. Pyaar Prema Kadhal, an unknown film with a new star cast which released in limited screens along with Vishwaroopam 2, became a hit and replaced it in most screens along with Nayanthara’s Kolamavu Kokila. Meanwhile, the Tamil Film Producers Council has set up a ‘Release Regulation Committee’, which says films should be released according to their date of censor certificate.

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History of this topic

Tamil cinema eyes Hindi heartland as Kanguva leads a new marketing wave
2 months ago

Tamil cinema eyes Hindi heartland as Kanguva leads a new marketing wave

Live Mint  

After years of focusing on core southern markets, Tamil cinema is making significant strides to capture Hindi-speaking audiences. With Kanguva, starring Suriya, set to release this week, the film’s team is embracing a full-scale promotional blitz across northern India, mirroring the blockbuster success strategies of Telugu hits like RRR and Pushpa: The Rise. While recent Tamil star-studded films such as …

Kiran Abbavaram: Wish Telugu Films More Space in Tamil Nadu
2 months, 4 weeks ago

Kiran Abbavaram: Wish Telugu Films More Space in Tamil Nadu

Deccan Chronicle  

Young Telugu actor Kiran Abbavaram expresses his desire for Telugu films to have more space in Tamil Nadu. He feels that his film, 'KA', was not well received by Tamil distributors, despite its positive reception in Kerala. Despite this, he is hopeful that Tamil exhibitors and distributors will reciprocate his gesture and encourage content-driven Telugu films in their state.

Varshangalkku Shesham Now streaming on OTT
7 months, 1 week ago

Varshangalkku Shesham Now streaming on OTT

Deccan Chronicle  

The much awaited Malayalam movie Varshangalkku Shesha has premiered on SonyEliv till Wednesday. The film stars noted actors Vineeth Srinivasan and Nivin Pauly, and is now available for viewers to enjoy from the comfort of their homes. A unique OTT release process Unlike the usual trend in the South Indian film industry where films usually hit streaming platforms within four …

7 releases but no audience! Is OTT taking a toll on theatrical releases in India?
8 months, 3 weeks ago

7 releases but no audience! Is OTT taking a toll on theatrical releases in India?

India TV News  

The month of April is being very cold for Bollywood films. Many big-budget films were released in theatres, but not a single one is running successfully. The film made bumper earnings, but all the films released after this film, could not live up to the expectations. Enticing offers too failed at filling in the theatre seats There are seven films …

Chennai theatres welcome print projection, set to screen Tamil re-releases
10 months, 2 weeks ago

Chennai theatres welcome print projection, set to screen Tamil re-releases

The Hindu  

Ajith will woo Simran, and Vijay will sing a song for Richa Pallod. “It’s nice to handle a machine I have handled when I was much younger,” says Kamalakannan, even as he feeds in a film reel into it, “I’m looking forward to seeing how today’s audiences react to the print and sound quality of these films.” After a year …

Why are Malayalam films struggling to attract theatrical audiences?
1 year, 11 months ago

Why are Malayalam films struggling to attract theatrical audiences?

The Hindu  

Movie buffs who religiously head to theatres in Kerala on Fridays are now getting used to a disappointing sight when the movie they are intending to watch is not a big release. However, anyone who has seen 12 Angry Men, The Man from Earth or even Mahesh Narayanan’s recent C U Soon would not doubt the potency of a film …

Telugu film shoots might stop from August 1 to ‘restructure the industry’
2 years, 5 months ago

Telugu film shoots might stop from August 1 to ‘restructure the industry’

Hindustan Times  

Telugu film producers are contemplating to stall movie shoots from August 1, 2022 in a bid to "restructure the industry". Several producers held meetings in the last two days in Hyderabad and decided to take stern action to set things right for the the industry's survival. A producer said that the Telugu Film Chamber of Commerce has been notified of …

Bollywood’s flop streak: Lessons in marketing and release that Hindi filmmakers can learn from the South
2 years, 8 months ago

Bollywood’s flop streak: Lessons in marketing and release that Hindi filmmakers can learn from the South

Firstpost  

Here’s an unkind one that dropped recently about Bollywood stars. The audience isn’t necessarily boycotting Bollywood, and the fact is evident from the positive show of three Hindi releases since November last year. Sanjay Leela Bhansali ’s Alia Bhatt-starrer Gangubai Kathiawadi has grossed Rs 128.89 crore so far and is dubbed ‘Average’, a status accorded to films that recover investment. …

A to Z of entertainment and pop culture in 2022: Alt Bollywood, superheroes, K-frenzy, OTT craze, Pan-India pitches
3 years ago

A to Z of entertainment and pop culture in 2022: Alt Bollywood, superheroes, K-frenzy, OTT craze, Pan-India pitches

Firstpost  

A glossary for the year ahead, of all that should shine in the world of showbiz and entertainment. In India, normally anything is good enough to spark off social media war — from a new film or OTT release to a star kid’s debut to celebrity weddings, and even what name a celeb couple gives to their newborn. Event biggies …

Over 10 Tamil films eye direct OTT premiere as Kollywood industry remains divided on influx of digital platforms
3 years, 6 months ago

Over 10 Tamil films eye direct OTT premiere as Kollywood industry remains divided on influx of digital platforms

Firstpost  

During the first wave of Covid-19 last year, Tamil cinema witnessed a small number of films going the OTT way. After small films such as Andhagaaram and Mandela made waves on Netflix, bigger ones in the form of Nayanthara’s Netrikann, Vijay Sethupathi’s Tughlaq Darbar, Arun Vijay’s Border, the long-delayed Karthick Naren directorial Naragasooran are now in serious talks with leading …

Tamil Nadu producers request Finance Ministry to revoke TDS hike on films citing heavy losses due to COVID-19
3 years, 7 months ago

Tamil Nadu producers request Finance Ministry to revoke TDS hike on films citing heavy losses due to COVID-19

Firstpost  

Tamil Film Active Producers’ Association says the imposition of 10 percent TDS on the distribution of cinematographic films has come a ‘‘big shock’’ and would impact lakhs of people associated with the film industry. According to the Tamil Film Active Producers’ Association, the imposition of 10 per cent TDS on distribution of cinematographic films, has come a ‘‘big shock’’ and …

Streaming platforms are picking up canned Hindi films for release — increased watching appetite or long-term strategy?
4 years, 1 month ago

Streaming platforms are picking up canned Hindi films for release — increased watching appetite or long-term strategy?

Firstpost  

With no big-ticket theatrical release in sight this year, and fewer A-list films available to the relatively smaller players, do not be surprised if you see yet another unreleased film streaming near you. Everyone familiar with Telugu mainstream cinema immediately recognised the film as a remake of the 2006 hit Bommarillu, starring Siddharth, Prakash Raj, and D’Souza. Nitin Kakkar’s Ram …

Producers’ Guild responds strongly to exhibitors on debate over films going directly to OTT platforms
4 years, 8 months ago

Producers’ Guild responds strongly to exhibitors on debate over films going directly to OTT platforms

The Hindu  

The Producers’ Guild of India has hit back at sections of the exhibition sector who seem to be upset with an OTT platform’s move to release films directly before their theatrical release. Statements that call for ‘retributive measures’ against producers who decide to take their movies direct to OTT platforms — especially at a time when cinemas are unfortunately closed …

Indian 2, Doctor and Ka Pae Ranasingam resume post-production work
4 years, 8 months ago

Indian 2, Doctor and Ka Pae Ranasingam resume post-production work

India Today  

The nationwide lockdown imposed due to the novel coronavirus outbreak has put the entire film industry in halt for almost two months now. However, the Tamil Nadu government brought some relief to the Tamil film industry by relaxing the restrictions and allowing them to resume post-production work from May 11. Following this, the makers of many big-budget Tamil films including …

Coronavirus Outbreak: Kollywood faces unprecedented economic, social challenges once lockdown lifts
4 years, 9 months ago

Coronavirus Outbreak: Kollywood faces unprecedented economic, social challenges once lockdown lifts

Firstpost  

Tamil cinema has witnessed a complete shutdown following the outbreak of coronavirus in India. Producer and distributor G Dhananjayan adds, “Never ever seen this kind of complete shutdown of all wings of the film industry, even during Vishal’s 48-day strike against Digital Service Providers, the theatres were functional. JSK Films’ Satish Kumar, who is also a member of various film …

Producers, exhibitors divided on OTT/satellite streaming of Tamil films as Kollywood embraces digital platforms
4 years, 10 months ago

Producers, exhibitors divided on OTT/satellite streaming of Tamil films as Kollywood embraces digital platforms

Firstpost  

Kollywood have announced that they would procure big-star films on Minimum Guarantee basis only after seeing the movie in preview screenings to minimize or avoid losses at a later date. A recent presser organized by The Tamil Nadu Film Exhibitors’ Association and the Chennai, Chengalpattu, Kancheepuram and Tiruvallur Distributors’ Association stating that they would cooperate with producers only if there …

February in Kollywood: 18 releases in 28 days
5 years, 11 months ago

February in Kollywood: 18 releases in 28 days

The Hindu  

The year 2019 started on a successful note for Tamil cinema. The films due for release in the four Fridays of the month are — Peranbu, Sarvam Thaala Mayam, Sagaa, Vantha Rajavathaan Varuven, Podhu Nalan Karudhi, Kanne Kalaimaane, Dev, Thirumanam, Boomerang, Varmaa, 100% Kaadhal, Dha Dha 87, Kazhugu 2, Gorilla, Ayngaran, Dhilluku Dhuddu 2, Kalavani 2, Agni vs Devi, besides …

What lies ahead for Tamil cinema in 2019?
6 years ago

What lies ahead for Tamil cinema in 2019?

The Hindu  

If 2018 was a year of change for Kollywood, 2019 promises to see faster transformation in terms of film production and marketing. Today, major Kannada and Malayalam producers have turned distributors for Tamil films in their home State. Producing a Tamil film is no longer easy, as finance has dried up and television channels have stopped buying small films. Among …

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