Facebook owner Meta announces tests of generative AI ads tool
The HinduSocial media giant Meta Platforms Inc. joined the generative AI product race on Thursday, saying it would begin testing artificial intelligence-powered ad tools that can create content like image backgrounds and variations of written text. A select group of advertisers will be invited to experiment with the tools in a "testing playground" that the company is calling the AI Sandbox, Meta executives said at a press event in New York. The announcement marks the Facebook and Instagram owner's first foray into rolling out products that use generative AI technology, which mines vast stores of past data to generate new content like prose, art, and software code. Meta's announcement came a day after its top digital ads rival, Alphabet's Google, said it would start offering integrations of the technology in its search, email and photo products.