Sex-tech: India’s quiet revolution riding on sex positivity
Live MintIn the recent web series Raat Jawaan Hai, there’s a scene where the wife places a sex toy on the table and discusses it with her husband sitting across. However, a quiet revolution is underway, challenging deep-rooted cultural norms and ushering in an era of greater sexual awareness and acceptance, led by women entreprenuers who are taking charge of sex-tech in India, such as Leeza Mangaldas, an award-winning sexuality educator with over 3 million subscribers online, who publishes educational resources about celebrating pleasurable experiences without shame. The rise of sex positivity and access to sex toys is empowering women to take control of their sexual experiences and explore their pleasure on their own terms. The growing trend of adoption of adult lifestyle products and open conversations about sex in India signifies a profound shift in societal attitudes towards sexuality and pleasure. Sex toys and sexual wellness products can add a lot of creative and liberating possibilities around understanding your own body as well as ensuring partnered experiences are more mutually pleasurable.