4 Industry veterans join forces to launch CaSa de Spirits,a new alco-bev venture

Goa, 13th October 2021: CaSa de Spirits Pvt Ltd. is an alco-bev startup, based in Goa with an office in Mumbai, formed with a clear vision to create unique and disruptive alcoholic beverages, to meet the need of the ever-evolving palates of the consumer. Founders of CaSa de Spirits - Sajay Moolankodan and Carl Sequeira CaSa de Spirits Pvt Ltd. is founded by former Divtone Group Country Manager and former WWE Marketing Director, Carl Sequeira along with the founder of Go Fish Entertainment, Sajay Moolankodan, who have also been associated with the marketing of leading alco-bev brands in India. Our initial strategy will be to target local markets, following which, we will then take our brand international” said, Carl Sequeira, Director - CaSa de Spirits Pvt Ltd. “While working on marketing campaigns for alco-bev brands over the last couple of years, we’ve realised that consumers in India have been experimenting with new alcoholic beverages and we saw this as the perfect opportunity to capitalise by developing a cool party drink to revitalize the party drink category.” said, Sajay Moolankodan, Director - CaSa de Spirits Pvt Ltd. “We’ve seen many new Indian Alco-bev brands launch recently which have been well received by consumers, who are now open to trying new products. With this in mind, we set off to create our first product which is a cool party drink that appeals to the tastes and preferences of this new generation.” Said, Shatbhi Basu, Director - CaSa de Spirits Pvt Ltd. CaSa de Spirits’ first product range will be launched in December 2021, right in time for the end of year festive season.