
1 year, 9 months ago
WTC Final 2023 breaks records, becomes most watched Test match ever
India TV NewsThe recently concluded World Test Championship final 2023 has emerged as the most watched Test match ever. According to data from BARC India, the WTC Final 2023 was watched by 124 million viewers, 32% more than the previous record during the WTC Final 2021. The official broadcasters also recorded an unbelievable 14.4 billion minutes of watch time, breaking the previous records numbers achieved during the India-New Zealand match in the WTC final in 2021. “Surpassing the billion minutes garnered for the previous edition of ICC WTC Final and any other test match in history," a spokesperson for Star Sports said.
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