Crafted ads, reminders driving store sales
China DailyA view of a Lawson convenience store at a subway station in Shanghai in August 2022. Furthermore, the industry survey shows that there's an enhancement in store quality, reflected in 61 percent of enterprises observing a year-on-year increase in comparable store sales. A significant proportion of companies achieving total sales growth also saw a corresponding rise in comparable store sales, underscoring a qualitative improvement. Despite an overall improvement compared to 2022, companies grappling with declining profits face notable challenges, particularly those witnessing declines in visitor numbers and comparable store sales. For Fook, the catering category of the convenience store is poised to be the next growth driver for their business, currently comprising 30 percent of their product offerings, which is 10 percent higher than the industry average, but still 20 percent lower than that in Japan's convenience store sector, Zhang said.
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Crafted ads, reminders driving store sales
China Daily
Crafted ads, reminders driving store sales
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