Ikea set to open online deliveries in Bengaluru
3 years, 6 months ago

Ikea set to open online deliveries in Bengaluru

Live Mint  

New Delhi: Furniture retailer Ikea on Wednesday announced opening up of its online deliveries in the southern city of Bengaluru, pushing ahead its plans to reach consumers across multiple sales channels, even as the local arm of the Swedish company is a year away from opening up its first store in the city. Online sales of home furnishings and home goods form a significant share of the category within Bengaluru, Ikea said citing research. “Bengaluru is on the forefront—it’s already the city with the highest share of online home furnishings,” Peter Betzel, chief executive officer and chief sustainability officer, Ikea India, told Mint in an interview. Ikea’s online presence in the city sets a “new retail direction” for the retailer with new touchpoints and services, focusing on both digital and physical formats with an omnichannel approach, the company said.

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