After 'Fair & Lovely', now L'Oreal to drop words like 'Whitening' and 'Fair' from its cosmetic range

After Hindustan Unilever's move to rename 'Fair & Lovely', now the world's biggest cosmetics company, L'Oreal has decided to drop words like 'whitening', 'fair' and 'light' from its range of skin products. This decision comes a day after Unilever made an announcement to rebrand the skin cream, in the face of growing social media criticism. A spokesperson for the beauty care company said on Friday, "L'Oreal Group acknowledges the legitimate concerns about the terms used to describe skin even-ing products, and has therefore decided to remove the words white/whitening, fair/fairness, light/lightning from all its skin even-ing products." Last week, Johnson & Johnson announced its exit from the fairness cream market, that was well received by the people for breaking stereotypes and making a move to end the long-run prejudice.