E-Commerce Rules: What About Flash Sales? How Does It Affect You?
3 years, 6 months ago

E-Commerce Rules: What About Flash Sales? How Does It Affect You?

The Quint  

In the draft, the government highlighted that e-commerce companies won't be allowed to hold 'flash sales' in India. During flash sales, e-commerce platforms observe high spikes in customer orders as they offer heavy discounts on products, sometimes up to 80 percent. The ministry also proposed that e-commerce firms should appoint a chief compliance officer, a nodal contact person, and comply with the new IT rules applicable to e-commerce platforms for redressing the grievance of consumers on the e-commerce platform. E-commerce entities will also be liable to provide information within 72 hours of receiving an order or request from government agencies.

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