Aishwarya Rajesh, director Virumandi talk about Tamil cinema's first pay-per-view model film, Ka Pae Ranasingam
FirstpostAishwarya Rajesh and Vijay Sethupathi’s Ka Pae Ranasingam will become the first Tamil film to premiere in the digital platform on a pay-per-view model on Zee Plex When Kamal Haasan wanted to release his high-budget Vishwaroopam on DTH a day before its theatrical release in 2013, exhibitors, distributors and theatre owners strongly protested his decision and threatened to boycott the film before he dropped his plan. Now, Aishwarya Rajesh and Vijay Sethupathi’s Ka Pae Ranasingam will become the first Tamil film to premiere in the digital platform on a pay-per-view model on Zee Plex and also simultaneously in major DTH platforms for Rs 199. Directed by newcomer Virumandi and produced by KJR Studios, best known for bankrolling Nayanthara’s Aramm and distributing Ajith’s Viswasam, Ka Pae Ranasingam features Vijay Sethupathi in a pivotal role. Ka Pae Ranasingam will be a hard-hitting, emotional film.” Heaping praise on Aishwarya Rajesh as a strong performer, Virumandi said, “There were various instances where she used to do multiple takes voluntarily to better the previous performance.