From canvas to code

In the days before mass media and star-studded social media movie promotions, film posters were the ‘primary’ and ‘only’ means of publicity. Chaturvedi says, “As cranky an old man as any, it took me two years to finally win his trust and let me interview him and photograph him and his studio.” Modern Touch Modern technology and social media have transformed Indian movie poster design, elevating it from traditional static images to dynamic digital creations. Aleks Phoenix, a poster artist and graphic designer from Mexico City says, “I resort to colour and typography to build an engaging composition that is striking, refined and congruent with the film's story and genre. It is a safe, free, open, unrestricted way to be part of the movie experience, without studio interference.” Instagram handles like Posterphilia, This Is A Poster Archive, Movie Poster of the Day, and A Poster Factory allow fans to interact with official and fan-made poster art for cinema around the globe — art that must be duly archived and preserved. One detail I pay close attention to is how whites are handled in the film.” — Estanislao Perez Voss, Designer, Buenos Aires “I loved the posters made by Tamil fans for movies starring their favourite actors.” — Prashanth C, Visual Artist